class ex.

Burberry uses "Monochromatic" color scheme to make the logo pattern and color

For plaid ,

complementary

analogic

Double Complimentary

class ex.3

Before










After

harmony of color

ABOUT MARC JACOBS

Marc Jacobs ,

who born April 9, 1963 in New York City,

is an American fashion designer.

He is the head designer for his own brand Marc Jacobs and
the diffusion line Marc by Marc Jacobs.
What 'more , he is also the Creative Director of the French design house Louis Vuitton.

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He is a weird person and everytime he can give us surprise in his collection.
He has always maintained his signature look that is quietly chic but always noticed!
His collections are constantly redefining the fashion trends , even the fragrance lines capture MJ style.

His brand is always unpretentious and effortlessly cool.

Quote:

'I love to take things that are everyday and comforting and make them into the most luxurious things in the world.'

by Marc Jacobs

class ex.2

class ex. 2a

SchoolmateA
lifestyles: causal , simple
mass customization: T-shirt, jeans
color preferences: black, grey, white, blue

SchoolmateB
lifestyles: sporty, mannish
mass customization: adidas clothes and jacket, shirt, sporty watch
color preferences : blue, green, yellow

SchoolmateC
lifestyles: girlish, outgoing
mass customization: dress, lots of accessaries, leggings, more feminine top


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class ex. 2b

A feedback form

1)What color do you like most?
2)Do you want to buy some sharp color clothes?
3)Do you want to be the spotlight of the mass?
4)Can you accept shocking pink color?
5)Is color important when you buy clothes?
6)Will you buy some clothes with good color matching but not the color you like?
7)Does anybody influence your buying choice?

class ex.1